Do Good Research

Standards

We publish community guidelines, learnings, insights and practical tips to help you do good user research.

This is for researchers and teams.

Guidance and articles

For researchers

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What makes good user research and how to apply this to your work, with principles from our research project across the industry.

Principles of good user research

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Tips for keeping people safe during research

Practical things to consider to protect participants and researchers at each stage of the research process.

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Learnings from accessibility testing

Recent learnings from recruiting, facilitating and analysing research with people who have access needs.

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Guidance and articles

For teams

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Principles you can use to evaluate a website and make sure it works for the people using it (e.g. users).

What makes a good website

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Information Architecture: What is it and why is it important?

The structure and foundations of your website and why it’s important to get this right.

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How to approach testing your website with users to discovery how to improve the user experience

Testing your website

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Principles of Good User Research

Good Research is…

  1. Ethical

Ethical research means…

💡 Examples of ethical research

⚙️ Tools to help you do ethical research

2. Rigorous

Rigorous research means…

💡 Examples of rigour in research

⚙️ Tools to help you do rigorous research

3. Inclusive

Inclusive research means…

💡 Examples of inclusive research

⚙️ Tools to help you do inclusive research

4. Managing bias

Managing bias in research means…

💡 Examples of bias in research

⚙️ Tools to help you manage bias research

5. Actionable

Actionable research means…

💡 Examples of actionable research

⚙️ Tools to help you make your research actionable

Share your thoughts?

Do you have comments or thoughts on the principles of good user research?

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We help you do good research that is ethical, inclusive, and makes an impact in the world.